General Awareness Of Health Reform Law Has Increased To 74 Percent

General awareness of the Patient Protection and Affordable Care Act (ACA) has increased to 74 percent, up from 57 percent in 2011, according to recent research from CVS Caremark. While general awareness has increased, many individuals who will be eligible to enroll in health insurance exchanges on October 1 still have questions, the study noted.

CVS Caremark found that 36 percent of respondents who are likely to enroll in health exchanges need more information and help in evaluating the insurance exchange process. In addition, perceptions about cost remain the biggest barrier to the likelihood of enrolling—and lack of knowledge could prove costly: only 48 percent of those who are eligible for a subsidy believe that they are.

Pharmacies will be a primary resource to meet the needs of uninsured Americans, with 68 percent of those surveyed expecting retail pharmacies to offer health insurance information in-store and/or online, the study found. Among those asking for help, Hispanics newer to the country and the youngest group surveyed (aged 18-35) were significantly more likely to say they need help understanding the exchanges.

The survey contains responses from 1,000 individuals ages 18 and older. For more information, visit

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