Positive Benefits Enrollment Experience Leads To Increased Perceived Value Of Benefits

from Spencer’s Benefits Reports: Employees who have a positive benefits enrollment experience attach a higher value to those benefits and to their selections, according to recent research from the Guardian Life Insurance Company of America. The survey, Benefits & Behavior: Spotlight on the Benefits of an Employee-Centric Enrollment Experience, found that 70 percent of employees who were able to receive benefits communications in their preferred way said they were very confident in their benefits selections, compared to 57 percent of those who did not. The study also found that workers who were able to enroll in their preferred way were significantly more satisfied with their overall benefits package (70 percent).

Guardian found that benefits have more perceived value and satisfaction increases overall when employees are given the right benefits-related information through the channels they prefer. As these preferences vary depending on the employee, single-focused communication efforts, such as only communicating benefits-related information via email, is not likely to have as great an impact as a benefits communication plan that encompasses multiple channels, the study noted. During the enrollment period, workers want to receive their benefits communications through multiple channels. According to Guardian, almost 20 percent of employees would like to receive benefits communications through six or more options. In addition, 80 percent of employees prefer to sign up for benefits online so they can enroll when and where they choose. The survey found that online enrollment is a satisfying experience as nine out of ten workers who are able to enroll online are very satisfied with that experience.

“Employee benefits are not the easiest to understand to begin with and as health care continues to evolve with employees needing to take a greater role in the decision making process, the right education and communication is critical,” said Elena Wu, vice president of group marketing and learning services at Guardian. “As we gear up for the annual open enrollment period, it is important for employers to realize that the benefits selection process must be top-notch, and communicated effectively, in order to ensure the highest employee satisfaction possible.”

The study contains information from 1,667 employees and 1,071 employers. For more information, visit http://www.aboutemployeebenefits.com/reports/Research-Reports-Benefits-and-Behavior.html.

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